marketing

Marketing doesn’t need a beach day...

I’m not here to ruin your summer. If your heart is set on kayaking at 10 a.m. on a Tuesday or perfecting the grill lines on your steak, by all means—live your best life. But while you’re posting sunset pics, your marketing shouldn’t be on vacation with you. 

 

It takes more than a tan to bring back the marketing momentum you can lose over summer. And your competitors? Some of them aren’t slacking. They’re quietly capturing attention while the rest of the business world is dreaming about drifting on a pontoon. Here’s what the smart ones are doing this summer—and how my team can take it off your hands, allowing you to sit back and enjoy that drink with the tiny umbrella.

 

1. Audit while it’s quiet

Summer is the business equivalent of a slow news day. Which makes it the perfect time to figure out what’s working—and what’s coasting along ineffectually.

Think:

  • Are your emails getting opened?

  • Are your ads converting?

  • Are your posts connecting on social media... or just existing there?

 

If your team doesn’t have the mental energy to conduct an audit, we can do the digging. They stay poolside. Everyone wins.

 

2. Plan fall like a genius (in July)

If you wait until September to plan your Q4 campaigns, guess what? You’re already behind. Pumpkin spice season starts while it’s still 90 degrees out.

 

Let us map out your strategy now—emails, social content, ad campaigns, all of it—so you’re ready to hit the ground running while everyone else is still figuring out what happened to August.

 

3. Show up when everyone else ghosts

The average business slows down its marketing in summer. You know what that means?

Less noise. More visibility.

This is prime time to:

  • Launch something new

  • Try out fresh content

  • Show up where others aren’t

 

Your audience is still scrolling – and they're bored. Be the brand that doesn’t disappear.

 

4. Refresh what’s outdated (while no one’s looking)

Summer is the ideal time to do a quiet glow-up.

That website that hasn’t been touched since 2020? Let’s fix it.
Your dusty old logo? Let’s modernize it.
Your “About” page that reads like a resume? Let’s tell your real story.

Do the work now, and you’ll be rolling into fall looking sharp and sounding smarter.

 

5. Outsource it. All of it.

This isn’t a call to cancel your summer. It’s a call to delegate like a boss.

Let us:

  • Write the copy

  • Design the visuals

  • Schedule the posts

  • Build the campaigns

 

You sit back and sip something cold with the knowledge that your business is still out there turning heads.

 

Bottom Line:

You can take a vacation.

Your marketing shouldn’t.

Summer’s your chance to get ahead while everyone else is slowing down. Let’s make it count—and make you look like the one who didn’t skip class in Q4.

 

- MD

 

Need help creating summer solutions before you head out of town?  Reach out to me. We’ll grab a coffee and talk about moving your business…onward.